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Learn how to engage audiences and help businesses meet their strategic marketing objectives
Aberystwyth University’s 100% online MBA Marketing equips you with the strategic expertise, analytical skills, and creative acumen needed to excel in the dynamic world of marketing. This flexible programme develops both practical and theoretical expertise to drive business growth in key topic areas including strategic marketing, brand management, and integrated marketing communications.
You will engage with case studies and apply critical thinking to marketing challenges, while also learning how to develop data-driven strategies, optimise brand positioning, and create impactful communication plans. As a student, you will refine your decision-making skills by exploring consumer behaviour, business intelligence, and global marketing trends.
Prepare for leadership roles across industries—whether in established multinational corporations, fast-growing digital enterprises, or entrepreneurial ventures with a fully online programme designed to fit around important life commitments including work, family and friends.
What will you study?
As a student, you’ll explore marketing strategies that incorporate segmentation, promotions, and brand positioning. You’ll assess branding effectiveness using data-driven insights and craft compelling brand identities. Learn to evaluate brand investment, maintain consistency across platforms, and harness digital and social media trends to maximise engagement and reach target audiences effectively.
Key knowledge and skills taught on this course:
Develop marketing strategies using segmentation and promotions
Analyse branding impact with data-driven metrics
Design brand identity and messaging for positioning
Assess brand investment and craft positioning statements
Maintain brand consistency across all touchpoints
Use digital trends to enhance promotional reach
Admission requirements
Entry requirements
To study Aberystwyth’s 100% online MBA Marketing you will need to have completed:
A recognised undergraduate or postgraduate degree (or equivalent qualification) from an accredited college, institution, or university, equivalent to or higher than a UK bachelor’s degree with honours and at least 2 years’ full-time managerial work experience.
OR
3 years’ minimum relevant work experience
English language requirements
Applicants whose first language is not English, or who haven’t recently studied or undertaken work experience in English, will need to demonstrate proficiency by completing an approved English language test such as IELTS (6.0 overall with no individual sub-scores under 5.5), or equivalent.
Modules
Leadership & Organisational Behaviour
Develop the skills and qualities of an effective leader in today’s diverse and evolving business environment. You’ll explore leadership strategies for managing change, fostering ethical decision-making, and enhancing emotional intelligence. You’ll also examine the relationship between contemporary leadership challenges and classical leadership theories, equipping you with the tools to lead effectively in multicultural and dynamic organisations.
Global Marketing
Explore the principles of marketing strategy and implementation, learning how to create and deliver value to customers and stakeholders. You’ll develop key skills in segmentation, targeting, branding, pricing, distribution, and promotion. This module equips you with the analytical tools needed to craft effective marketing strategies that align with organisational goals and drive competitive advantage.
Business Strategy
Develop the strategic thinking and decision-making skills needed to drive long-term business growth. You’ll explore key theories, concepts, and models that help managers improve an organisation’s competitive position and create value for stakeholders. This module examines strategy from a broad perspective, applying to businesses of all sizes and industries, as well as not-for-profit organisations. Furthermore, you’ll gain insights into effective strategic analysis and managerial approaches that influence success.
Economics for Managers
Discover key economic concepts, theories, and analytical techniques while building a strong foundation in economics. You will examine the supply and demand model, the core market framework that evaluates trade-offs and choices by weighing benefits against costs. At the firm level, you will analyse product and market structures, while at the macroeconomic level, you will explore fiscal and monetary policy. Finally, you will develop an understanding of key topics in international trade, financial markets, economic growth, and externalities—both positive and negative.
Finance for Managers
Gain a comprehensive understanding of financial principles essential for managing operations and achieving strategic goals. You’ll explore the time value of money, investment instruments, and capital expenditure decisions. You’ll also cover key financial management topics, including cash flow allocation and financial asset management, providing you with the tools to make informed financial decisions that support business growth.
Operations Management
Understand the critical role of operations management in business success. You’ll explore key topics such as operations strategy, capacity planning, facilities management, and quality control. Through practical insights and case studies, you’ll develop the skills to optimise processes, improve efficiency, and enhance overall organisational performance across various industries.
Financial Accounting and Analysis
Analyse how financial statements inform business decisions across all levels of an organisation. You’ll explore how small and large process changes can enhance efficiency and profitability, as well as the impact of capital projects, long-term investments, and risk management on financial performance. By interpreting key financial data, you’ll develop the skills to support strategic decision-making and drive organisational success.
Integrated Marketing Communication Strategy
Learn how to develop and implement integrated marketing communication strategies that align with business objectives. You’ll explore market segmentation, customer decision-making, and environmental analysis to create targeted campaigns. You’ll also examines the role of advertising, promotional tools, and digital media in building effective marketing programmes within defined time and budget constraints.
Brand Management
Develop a deep understanding of brand strategy and positioning. You’ll explore the tangible and intangible elements of a brand and how they work together to shape consumer perception. The module covers brand investment, value proposition development, and differentiation strategies. You’ll also learn how to leverage brand elements and metrics to measure and maintain brand strength over time.
Marketing Analytics
Master data-driven decision-making in marketing by exploring key analytical tools and techniques. You’ll learn how to interpret consumer behaviour, market trends, and campaign performance to optimise marketing strategies. The module covers segmentation, targeting, and performance measurement, equipping you with the skills to develop data-driven marketing campaigns that enhance business outcomes.
Management Research Project
Undertake an independent research project with guidance from a faculty supervisor. Apply your investigative and research skills to a business scenario of your choice, analysing one or more organisations in depth. Develop strategic insights to enhance business performance while demonstrating your expertise. Your supervisor will offer support and advice, ensuring you stay on track. This module empowers you to explore real-world challenges and refine your analytical abilities for practical impact.
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